THE CREATIVE ECONOMY AND GREEN AGENDA: THE SYNERGY BETWEEN INNOVATION, LOCAL WISDOM, AND SUSTAINABILITY

Abstract

This research explores the dynamic synergy between the creative economy
and the green agenda, highlighting the important role of innovation, local wisdom,
and sustainability in shaping a holistic development paradigm. In a global context
that increasingly demands environmentally responsible economic practices, the
creative sector is emerging as a potential agent of change, able to integrate cultural
and ecological values into the production and consumption processes. This study

analyzes how innovation, whether in the form of products, processes, or business
models, can drive economic value creation while minimizing negative impacts on the
environment. Furthermore, this research emphasizes the importance of local wisdom,
which is often embodied in traditional practices and indigenous knowledge, as a
foundation for sustainable solutions that are contextual and culturally relevant. The
integration of local wisdom not only enriches creative expression, but also ensures
that economic growth is in line with the carrying capacity of the environment and the
social welfare of the community. Using a qualitative approach, in-depth case studies
were conducted in several communities in Indonesia that successfully implemented
locally-based creative economy models with an emphasis on sustainability
principles. The findings show that this synergy results in significant economic added
value, strengthening cultural identity, and increasing public awareness and
participation in environmental conservation efforts. This study concludes that the
mainstreaming of a green-oriented creative economy, supported by innovation and
respect for local wisdom, is a crucial strategy to achieve inclusive and resilient
sustainable development in the future. The policy implications are directed at
supporting an ecosystem conducive to this kind of initiative.